Contact Torch Partnership & sLab for event and ticket information.
Thursday, November 05, 2009 from 5:30 PM - 7:30 PM (ET)
ABOUT UNFINISHED BUSINESS
The Unfinished Lecture is a monthly event hosted by the Strategic Innovation Lab at OCAD and sponsored by Torch Partnership. Part of the Unfinished Business initiative, the lectures are intended to generate an open conversation about strategic innovation in the business and design of commercial enterprises and public organizations.
DESIGN IS THE PROBLEM: The Future of Design Must be Sustainable
ABOUT THE SPEAKER
Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at
California College of the Arts (CCA) in San Francisco, CA. This program
melds the unique principles that design offers business strategy with a
vision of the future of business as sustainable, meaningful, and truly
innovative—as well as profitable. www.designmba.org
He is one of the pioneers in Experience Design, an approach to design
that encompasses multiple senses and requirements and explores common
characteristics in all media that make experiences successful, as well
as related fields, Interaction Design and Information Design. He speaks
and teaches internationally and has written extensively on design and
business issues, including, Experience Design 1 and maintains a website with resources on Experience Design at www.nathan.com/ed
He’s a serial entrepreneur, works in several media, and consults
strategically for companies to build better, more meaningful
experiences for their customers. He lives in San Francisco where the
climate, culture, and industry make it easy to have an esoteric and
amorphous title like Experience Strategist and actually make a living.
His latest book, Making Meaning, co-written
with two members of Cheskin, a Silicon Valley-based strategy
consultancy, explores how companies can specifically create products
and services to evoke meaning in their audiences and customers. www.makingmeaning.org
He has three new books debuting in the beginning of 2009: Design is the Problem, about sustainable design; Experience Design 1.1, an update to his 2001 book; and Experience Design 1 Cards, a design tool based on his book that helps designers create more meaningful experiences.
Other Maps:
Via MichelinTorch Partnership
At Torch we think differently about the purpose and value of design. By treating business problems as problems of design we are able to develop a richer point of view on the problem itself. This creates a deeper understanding of the problem's dynamics, and leads to a diversity of unique insights to the problem, its causes and its effects. Our greatest ambition as designers is to improve the businesses we serve. We focus our attention on creating alignment between your organization's strategy and it's design for creating value: from structure to processes, communications and core capabilities.
Strategic Innovation Lab
Strategic Innovation Lab (sLab) is a centre for research and innovation affiliated with the Faculty of Design at the Ontario College of Art & Design (OCAD) sLab operates on a model that integrates academic research, professional services, curriculum and skills development for stakeholders in the private, public, and not-for-profit sectors. sLab is a growing community of researchers and practitioners, design and business professionals, teachers and students, who are passionate about envisioning possible futures.
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